| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-502-011 | Harrah''s Entertainment, Inc. | Lal, Rajiv;Carrolo, Patricia Martone | Marketing | Integrated marketing communication( IBM6070 ) |
| 2 | 9-502-040 | Mountain Dew: Selecting New Creative | Holt, Douglas B. | Marketing | Integrated marketing communication( IBM6070 ) |
| 3 | 9-502-046 | BMWFilms | Moon, Youngme;Herman, Kerry | Marketing | Integrated marketing communication( IBM6070 ) |
| 4 | 9-504-051 | Samsung Electronics Co.: Global Marketing Operations | Quelch, John A.;Harrington, Anna | Marketing | Integrated marketing communication( IBM6070 ) |
| 5 | 9-509-015 | elBulli: The Taste of Innovation | Norton, Michael I.;Villanueva, Julian;Wathieu, Luc | Marketing | Integrated marketing communication( IBM6070 ) |
| 6 | 9-510-034 | Slanket: Responding to Snuggie''s Market Entry | Deighton, John;Kornfeld, Leora | Marketing | Integrated marketing communication( IBM6070 ) |
| 7 | 9-507-033 | Marketing Chateau Margaux | Deighton, John;Dessain, Vincent;Pitt, Leyland;Beyersdorfer, Daniela;Sjoman, Anders | Other | Integrated marketing communication( IBM6070 ) |
| 8 | 9-706-447 | Cola Wars Continue: Coke and Pepsi in 2006 | Yoffie, David B.;Slind, Michael | Other | Integrated marketing communication( IBM6070 ) |
| 9 | 9-709-459 | Gucci Group in 2009 | Yoffie, David B.;Kim, Renee | Other | Integrated marketing communication( IBM6070 ) |
| 10 | 9-805-086 | L''Oreal and the Globalization of American Beauty | Jones, Geoffrey G.;Kiron, David;Dessain, Vincent;Sjoman, Anders | Other | Integrated marketing communication( IBM6070 ) |